Square Deal Mattress Factory was founded in 1920 by Ennis Rife. After working for a local bed factory that had taken advantage of their customers by using inferior materials in their mattresses. Ennis realized he could provide a superior product at competitive prices and thus Square Deal was founded.

Today, those same traditional values of honesty, service and quality have been passed down to his daughter, Lois, grandson Richard and his great granddaughters, Jennifer, Jamie and Jessica.

Square Deal Mattress Factory is still located in the same place it started in 1920 and they're still making hand crafted mattresses the "old school way" to insure you get a Square Deal on a quality mattress, while at the same time incorporating the newest spring, padding, and material technologies.